Nutrition in India: The Silent Crisis
India is waking up to health: fitness apps, wellness trends, and nutrition labels are everywhere.
But beneath this surface, a quiet epidemic persists.
Over 70% of Indians, both rich and poor, are deficient in more than one essential micronutrient.
This “hidden hunger” doesn’t always show, but it quietly erodes immunity, energy, cognition, and productivity.
The cost?
$10 billion in GDP losses annually from nutrition-related productivity declines
1 in 2 women still anemic
Nearly 50% of children with stunted or wasted growth
Poor nutrition isn’t just a personal issue: it’s a national one.
And it’s time we addressed it with science, precision, and accountability.
Popping a daily multivitamin pill has become the go-to health fix.
But emerging science says:
it’s not working.
Recent large-scale studies show no significant benefit of these generic multivitamins in preventing illness or improving
long-term health outcomes.
Multivitamins are:
The Multi-vitamin Myth
Because one-size-fits-all doesn’t work for biology
Overloaded
with nutrients your body doesn’t need, or can’t absorb well
Under-dosed
often containing trace amounts too low to correct real deficiencies
Non-personalized
ignoring your unique diet, lifestyle, age, and health goals
Why
In a country where micronutrient needs are diverse and deficiencies are widespread, shotgun approaches won’t cut it anymore.
It’s time for targeted, data-driven supplementation, not guesswork.
Meet Baseline
EVERYONE YOU.
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Doctor developed, AI-powered assessment to understand your diet, lifestyle, symptoms, and health goals.
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A precision-made supplement formula tailored to your body.
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AI-based precision
Built for Indian needs
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Natural, effective, clean
No guesswork. Just results.
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